Editors' Picks

The Perfect City Vehicle: The Vespa Scooter

The Emporio Armani Vespa 946 by Piaggio

The Vespa Motor Scooter makes for the perfect city vehicle?

Modern cities are packed with busses, taxis, pedestrians, double-parked cars and triple-level construction projects. Trying to drive your own automobile through that tangled mess is a one-way ticket to a therapist’s couch.

And parking? Fuggedaboutit!

There’s public transit, which is a more economical and eco-friendly option than adding another car to the urban spaghetti. Subways go beneath it all, but they don’t start and stop exactly where and precisely when you would like…

Some commuters have a better way to zip around town whenever they want. So do celebrities like Hugh Jackman, and they park no problem. Joining him are many other celebrities, professionals and even students…  All maneuvering the concrete jungles of the world with a low-cost, low-emissions, and high-class mode of transportation.

The Vespa

No, not just a motor scooter. The motor scooter.

Vespa. The motor scooter Audrey Hepburn and Gregory Peck made famous in Roman Holiday…Back in 1953.

Vespa. The motor scooter the sultry Anita Ekberg rode in the cinematic masterpiece La Dolce Vita.

Vespa, The motor scooter Gwen Stefani raced around town in the 2007 video, ‘Now That You Got It’.

Yes, Vespa with over 16 million scooters produced in thirteen countries. Piaggio the manufacture for the Vespa has been the motor scooter company of choice for over 60 years. The Vespa motor scooter designed in 1946 remains seductive and reliable, the name alone evokes images of beautiful people in beautiful places.

All at once, any Vespa vehicle is the very epitome of style, grace, and Earth-friendly transportation. The world’s most famous scooter brand, chosen by millions of scooter riders from all walks of life.

Picture yourself slaloming through yellow taxi cabs and idling SUVs, all of them puffing fossil-fuel-laden exhaust clouds which burn the wide eyes of slack-jawed pedestrians, green with Vespa-envy as you glide by.

Is that Nicole Kidman (The Interpreter) or Jude Law (Alfie)? Or a British Mod riding their customized Vespa?

Nope, it’s you…Dominating the city, saving the Earth, and turning heads on your classically-styled, yet modernly-designed Vespa scooter.

The Vespa remains seductive and reliable, the name alone evokes images of beautiful people in beautiful places.

Anita Ekberg La Dolce Vita
Paul Newman on a Vespa-scooter
Gregory Peck on a 1953 Vespa from the film Roman Holiday
Jude Law on the set of ALFIE riding Vespa motor scooter
1967 Angie Dickinson
Brad Pitt

 

iVespa

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