Vespa in Advertising Archives

Vespa in Advertising

August 4, 2009

Vespa in Advertising™

iVespa Culture of Vespa™, Editors' Picks, Feature, General Information, Magazine, Slider, Vespa in Advertising ads, advertising, media, print, vespa

Perfect product placement in a 1953 movie more than doubled Vespa sales, securing Vespa’s place in cultural and cinematic history. Vespa’s most successful advertising campaign came about as a result of perfect product placement in the feature film Roman Holiday. When Gregory Peck and Audrey Hepburn appeared in the romantic comedy together riding a 1953 […]